Project Overview
A cryptocurrency advocacy group, funded by several large players in the crypto community, came to our team in early 2023 in need of a brand and landing page. The group believed that many in Washington have declared war on crypto and that crypto needed a concerted strategy to fight back and turn the tide. They needed help identifying audiences, refining and creating messaging, and getting that message out to the people who needed to hear it.
While our team provides a variety of ongoing services related to research, comms, and advertising, the first step in our relationship was creating a dynamic branding and visual system to support all subsequent efforts. The first round of design included a logo, illustration style, and basic website. I led the design team in creating this visual system while also providing art direction and guidance where needed.
