Project Overview
Meeting of America (MOA) is a new organization with a powerful mission: reducing political polarization by bringing Americans together for real, productive conversations. The MOA team came to us ahead of their launch in 2022 in need of a from-scratch brand system, and they gave us free rein to bring their vision to life. The brand needed to feel grassroots and down-to-earth but also lend a sense of legitimacy to the new organization. We started with a hand-drawn mark that encapsulated these traits and also succinctly communicated the essence of the primary product ("conversations across the country"). From there, we built out a series of supporting brand assets, including a patriotic color system and a library of painted texture blocks. We capped the project with a website launch and intro video that effectively communicated MOA's story and personality.
As the lead designer, I was responsible for the execution of all visual aspects of the project, from branding to the website and all additional visuals.
