Project Overview
The Vogel Group, a rising government affairs firm in Washington DC, came to our team needing a rebrand and a new website. They had experienced substantial growth, and their visual assets no longer fit their identity. They needed a new look and feel to match their success. We took them through a comprehensive branding process, helping them define their value statement in relation to their competitors and establish a system that best translated this statement into visuals. We also built them a new website and several print assets.
As the lead designer on the project, I was responsible for every step of the design process, from research to the final visual assets. I also provided art direction on the photography to ensure consistency with the overall brand.
