Meeting of America (MOA) is an organization with a powerful mission built around a simple idea: reduce political polarization by bringing Americans together for real conversations. They came to us ahead of their launch in need of a brand system, and gave us total creative freedom to get it done. The brand needed to feel grassroots and down-to-earth but also lend a sense of legitimacy to what was essentially a brand-new organization. We started with a simple, iconographic mark that literally conveyed their mission - conversations across the country. From there, we built out a patriotic color palette and library of hand-painted assets to use as the foundation of a website and an intro video. I was the lead designer on this one, and built or art directed every visual piece of the project.
MOA's new brand helped drive results across a number of efforts, including a series of in-person, state-by-state events built to bring in new participants and generate revenue. We came on to help elevate two of these events - one in New Hampshire, one in Kentucky - putting together a full package of assets for each: digital ads, landing pages, sales materials, and day-of swag. Both events went on to pull in record numbers of attendees, more than doubling the turnout of some of MOA's previous events.
