The Vogel Group is a well-established government affairs firm in DC with decades of experience across their team. Their client list is built both on earned trust and the strength of their "roster". The branding, however, didn't quite match that core Vogel identity. I came on to lead a top-to-bottom rebrand and the creation of a new site, with the goal of building something that felt authoritative and firmly established. I led the design of this project from start to finish including research, visual design, the website, and photography.
Since Vogel's real draw was and is their people, we needed their headshots to be a marquee element of the brand. We landed on a high-contrast b&w treatment that gives an almost "marble sculpture" quality: perfect for DC. The deep shadows and sharp tonal contrast reads as stately, experienced, and trustworthy. We extended this treatment beyond headshots to all aspects of their brand to create a consistent visual feel.
